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Kwong said the company landed on Houston for its pilot program “because we believe that as a large metropolitan area it will provide us with sufficient information to assess the program and create a blueprint for expansion.” But anyone - including those outside of Texas - can report a confiscated Juul with its product ID through the web portal. TechCrunch noted that in a matter of weeks, Juul will be able to track “every device in production” through the supply chain. “JUUL Labs is committed to preventing underage use of JUUL products through technological solutions, which is why we are developing an end-to-end tracking system to better understand how our products are getting into the hands of minors,” the company’s Senior Communications Manager Ted Kwong told Gizmodo in a statement by email. As part of the program, Juul has launched a web portal for guardians or authorities to report a vape they have confiscated from a minor using the tiny serial number that can be found on Juul devices (near the bottom where the device is charged). TechCrunch reported Friday that Juul’s latest attempt at tackling the ongoing issue is with its Track & Trace program, a pilot for which the company said is currently underway in Houston.

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